Reliance to distribute Indian Mobile Content Globally

Reliance Communications has signed up with Canadian telco Telus and is in talks with others for the distribution of mobile content across the globe, reports Business Standard. Reliance will offer the usual stuff - games, devotional songs, ringtones, ring-back tones, music and wallpapers, all targeting the ethnic Asian community in US, UK, Canada, Middle East, Singapore and Malaysia. Teleus and Reliance will set up a content portal called ‘Apna Des’. The revenue share for content providers would be around 25 per cent for generic content, and around 80 per cent for premium content. According to analysts South Asian content is expected to be $3Bn by the end of 2008. The other telco’s that Reliance is reportedly in touch with are T-Mobile and AT&T in the US, Vodaphone and Orange in the UK, Singapore Telecom Mobile in Singapore and Telekom Malaysia in Malaysia.