Google, India had created a blog for Krish Srikkanth, which also features videos of the former cricketer hosted at Google Video and a microsite(http://www.google.co.in/cricket) lists a few blog posts, a widgets for the latest world cup news and scores, and links to Cricket related gadgets for Google Desktop. There are also Blogger roadshows planned(http://www.google.co.in/cricket/bloggerroadshow.html). What really caught my attention was the Orkut community that they’ve created with Krish Srikkanth. Now Orkut is big in India, and this community already has 593 members. I liked the way Srikkanth is interacting with members of the community, inviting them to a chat in the community (not on Google Talk?) between 1-2pm every day, and in the events section posting a contest, where three selected winners can meet him for dinner in Delhi. All very informal, making readers feel that Srikkanth is a part of the community, and not distinct from it. If you have cricket related blogspot, you can join the contest - http://www.google.co.in/cricket/contest.html
Google is trying to cash-in with Cricket Crazy fastest growing online community. By this initiative its probably to bring more and more people into the Google ecosystem of services, track their usage and serve contextual ads.
Also CrickeM.com, the social networking and video sharing website for cricket fans has, changed its name to http://www.crictv.com. The latter obviously sounds good, and is also simpler. The Silicon Valley-based site has tied up with Reliance World and appointed the latter as its broadband partner.
This Cricket World Cup seems to create quite buzz in web2.0 world.