Starbucks will have to compete with local chains Barista Coffee and Cafe Coffee Day. The venture will have to adhere with the FDI norms for Indian retail sector. The government has allowed 51 per cent FDI in single brand retail, and that is the maximum limit Starbucks can have in the venture currently.
Classic economic theory, based as it is on an inadequate theory of human motivation, could be revolutionized by accepting the reality of higher human needs, including the impulse to self actualization and the love for the highest values....
Monday, January 15, 2007
Starbucks in India finally...
Starbucks will have to compete with local chains Barista Coffee and Cafe Coffee Day. The venture will have to adhere with the FDI norms for Indian retail sector. The government has allowed 51 per cent FDI in single brand retail, and that is the maximum limit Starbucks can have in the venture currently.
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