Knowledge@Wharton posted very interesting article about
The Poor as Stakeholders: Can 'Inclusive Capitalism' Thrive in India?
India Inc. are bound to surrender to social business enterprise unlike most of its western counterparts. It makes business sense as the World Resources Institute has recently put a number on the size of the bottom of the pyramid market: US$ 1.2 trillion in terms of purchasing power parity and 84.8 per cent of the national market. It is, therefore, very much in their interests to target this segment rather than the affluent top of the pyramid. There is also a growing political backlash against policies of rapid industrialization.
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